Needfinding & Opportunity Scouting Tool Set
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Needfinding & Opportunity Scouting Tool Set
Product Details
| This Needfinding & Opportunity Scouting Tool Set consists of: Frontline Tools: New Opportunity Profile Form: To profile a potential new opportunity for their organization to consider – in the context of potentially providing a new innovation for that opportunity. Customer Persona Template: To profile a subject of interest in the form of a “characteristic customer persona”. Such a characteristic profile can then be used to reflect an entire customer group, such as a specific segment of a market. Opportunity Canvas: To profile a specific new business / market opportunity, and define how and why they believe their organization will be able to succeed at addressing that new opportunity. Question Laddering Worksheet: To plan out a specific Q&A session with a subject, so that once in that session they have a script of questions to follow that have been purposefully designed to allow them to investigate and unpack the specific matters of concern they need to learn about. Painstorming Template: To profile – in detail – the specific Pains a subject encounters whenever attempting to accomplish some particular outcome objective – noting the specific activities, insights, and needs at each step of the endeavor. JTBD Template: To aid Innovators in pursuing Outcome-Driven Innovation – ODI – by allowing them to profile the specific Jobs To Be Done (JTBD) associated with a subject attempting to accomplish a particular outcome objective. Customer Empathy Map Template: To develop an empathic understanding of a subject by attempting to understand: 1) what is going on in their head and heart; 2) what influences are at work in shaping those thoughts and feelings; and 3) how this is then manifested in their actual behaviors. Needfinding Worksheet: To create a comprehensive profile of a situational need that a given entity (customer / potential customer) has, and then convert that into a corresponding new opportunity for the organization to deliver a new innovation. Plans & Logs Market Analysis Log: To profile the details of any number of different markets and their segments being studied and analyzed for their organization, with the aim of such a study being to better understand the dynamics and operations of specific markets and segments. Technology Development Plan: To document the intended plan for the development and readiness of certain new technologies being developed by the organization for use in one or more of its offerings. Opportunity Log: To profile the specific details of any number of new Innovation Opportunities being identified or conceived within the organization (whether Top-Down or Bottom-Up). Design Thinking Insights Plan: To document the intentions and outcomes of their Design Thinking Investigation around a particular subject and situation of interest. ODI Log: To document the findings of an Outcome-Driven Innovation research study. DDI Log: To profile the details of any number of innovative new offerings being proposed for the organization to pursue in response to certain emerging trends in the organization’s environment. Market Scouting Log: To document the results of having undertaken a Market Scouting Study for a particular offering (product / service / experience / etc.) or technology that the organization already produces and delivers in one form or another. Technology Scouting Log: To document the results of having undertaken a Technology Scouting Study for a particular market, market segment, or customer / client the organization already serves in some way. Venture Scouting Log: To document the results of having undertaken a Venture Scouting Search on behalf of a particular business unit of their organization. Acquisition Scouting Log: To document the results of having undertaken a Merger / Acquisition Scouting Search on behalf of a given organization or business unit. |
