Innovation Associate Reference Book® (InARB®) Digital Version

The GInI Innovation Associate Reference Book is the reference book associated with GInI’s Certified Innovation Associate (CInA®) professional certification for university students.

The book is structured in a way that first lays out the foundational knowledge of business innovation, and then examines the work of the Innovation Associate – whether they intend to enter into the workforce inside industry or launch their own startup business.

Accordingly, the book presents key, foundational insights and practices the Innovation Associate must master, including: a foundational understanding of business innovation (including its purposes, forms, and manifestations), the art of needfinding (to uncover new innovation opportunities), becoming an effective innovator, undertaking research to reveal new insights and justify opportunities, brainstorming & the GInI Breakthrough Innovation Method, Design Thinking, developing business plans and pitching new concepts, executing innovation projects, launching & scaling new business ventures, and new venture funding mechanisms.

The GInI Innovation Associate Reference Book contains everything needed to prepare university students for passing the GInI Certified Innovation Associate (CInA®) professional certification – a certification that enables students to stand out as knowledgeable innovators possessing the knowledge and ability needed to deliver meaningful new innovations inside business.