Applied Future Shaping Master Book® (AFSMB®) Dual Version (Digital + Print)

The GInI Applied Future Shaping Master Book is the world's most comprehensive procedural book on strategic foresight and futuring. It was written by experienced futurists for professionals who need to understand the core concepts, in-depth processes, roles, and methods required to bring Future Shaping to life in their organization — as well as for senior business leaders who need to institutionalize Future Shaping as an ongoing, persistent practice.

Because the mission of the book is to empower Future Shaping across the entire business enterprise, it is structured in a way that first presents the foundational knowledge of Future Shaping, and then explores the in-depth processes, key roles, countless methods, and ultimately how this all leads to powerful new strategies for innovating and growing in the future. The book presents these concepts in a way that both professionals and leaders can fully understand and apply in the context of their own efforts and aspirations.

Whether one aspires to be a Future Shaping Researcher, an Analyst, a Visionary, a Strategist, or an overall Leader, this book will teach them everything they need to know to see the big picture and to master the detailed processes of Future Shaping – ensuring their success in the end.

The GInI Applied Future Shaping Master Book stands alone as the single most comprehensive resource available on how to drive Future Shaping effectively inside the business enterprise. It is the only book of its kind in the world – presenting comprehensive coverage of all things Future Shaping, from the most foundational concepts through the detailed processes, methods, practices, outcomes, and ultimate impacts. No other resource does this.